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Place Branding: The Issue of a Narrowed Tourism Perspective

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Publication information

Original languageEnglish
Title of host publicationStrategic Marketing in Tourism Services
EditorsRodoula H. Tsiotsu , Ronald E. Goldsmith
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date2012
Pages63-78
Chapter5
ISBN (Print)9781780520704, 1780520700
ISBN (Electronic)9781780520711, 1780520719
StatePublished - 2012

ID: 37874184