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Place Branding: The Issue of a Narrowed Tourism Perspective

Publication: Research - peer-reviewBook chapter

Publication information

Original languageEnglish
Title of host publicationStrategic Marketing in Tourism Services
EditorsRodoula H. Tsiotsu , Ronald E. Goldsmith
Place of PublicationBingley
PublisherEmerald Group Publishing Limited
Publication date2012
Pages63-78
Chapter5
ISBN (print)9781780520704, 1780520700
ISBN (electronic)9781780520711, 1780520719
StatePublished - 2012

ID: 37874184