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Creativity, Cognition and the Market

Publication: Research - peer-reviewBook chapter

Publication information

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
Number of pages23
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages48-70
ISBN (print)9780470725092, 9780470694275
StatePublished - 2008

ID: 1201195