Place Branding: Are We Wasting Our Time?

Research output: Contribution to conferencePaper

  • John Byrom
  • Lisa Delpy-Neirotti
  • Dominic Medway
  • Cathy Parker
  • Cecilia Pasquinelli
  • Sebastian Zenker

Publication information

Original languageEnglish
Publication date2014
StatePublished - 2014
EventAMA Summer Marketing Educators' Conference 2014 - San Francisco Marriott Marquis, San Francisco, CA, United States
Duration: 1 Aug 20143 Aug 2014


ConferenceAMA Summer Marketing Educators' Conference 2014
LocationSan Francisco Marriott Marquis
CountryUnited States
CitySan Francisco, CA
Internet address

Bibliographical note

CBS Library does not have access to the material

ID: 41032092