Place Branding: Are We Wasting Our Time?

Publication: Research - peer-reviewPaper

  • John Byrom
  • Lisa Delpy-Neirotti
  • Dominic Medway
  • Cathy Parker
  • Cecilia Pasquinelli
  • Sebastian Zenker

Publication information

Original languageEnglish
Publication date2014
StatePublished - 2014
Event - San Francisco, CA, United States


ConferenceAMA Summer Marketing Educators' Conference 2014
LocationSan Francisco Marriott Marquis
CountryUnited States
CitySan Francisco, CA
Internet address

Bibliographical note

CBS Library does not have access to the material

ID: 41032092