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Place Branding: Are We Wasting Our Time?

Publication: Research - peer-reviewPaper

  • John Byrom
  • Lisa Delpy-Neirotti
  • Dominic Medway
  • Cathy Parker
  • Cecilia Pasquinelli
  • Sebastian Zenker

Publication information

Original languageEnglish
Publication date2014
StatePublished - 2014
Event - San Francisco, CA, United States

Conference

ConferenceAMA Summer Marketing Educators' Conference 2014
LocationSan Francisco Marriott Marquis
CountryUnited States
CitySan Francisco, CA
Period01/08/201403/08/2014
Internet address

Bibliographical note

CBS Library does not have access to the material

ID: 41032092