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DOI

We introduce the notion of “Socially Shared Health Information” (SSHI) referring to the phenomena of users and health organizations explicitly sharing health related information on social media platforms such as Facebook and Twitter. In order to investigate the phenomena of SSHI, in this paper, we present a multi-method case study of the organizational strategies for and user engagement with the Facebook page of the official portal for the public Danish Healthcare Services (Sundheds.dk). We analysed qualitative data in the form of a semi-structured interview with the social media editor of Sundhed.dk and netnographic observations, and quantitative data from the full historic fetch of the official Facebook wall. Our results show a good alignment between the organizational and social media strategies of the public Danish Healthcare Services but point out the lack of domain-specific metrics to measure its efficacy and effectiveness.

Publication information

Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2016)/The 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2016)/Affiliated Workshops
EditorsAnsar-Ul-Haque Yasar, Nik Bessis
Place of PublicationAmsterdam
PublisherElsevier Science
Publication date2016
Pages298-307
DOIs
StatePublished - 2016
Event - London, United Kingdom

Conference

ConferenceThe 6th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare
Nummer6
LandUnited Kingdom
ByLondon
Periode19/09/201622/09/2016
Internetadresse
SeriesProcedia Computer Science
Volume98
ISSN1877-0509

    Keywords

  • New Public Health, Health Informatics, Big Data Analytics, Social Media, Sundheds.dk

ID: 45590176