TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedings

This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.

Publication information

Original languageEnglish
Title of host publicationProceedings of the 2016 IEEE International Conference on Big Data (BigData '16)
EditorsJames Joshi, George Karypis, Ling Liu
Place of PublicationPiscataway, NJ
Publication date2016
ISBN (Print)9781467390057
StatePublished - 2016
Event2016 IEEE International Conference on Big Data - Washington, DC, United States
Duration: 5 Dec 20168 Dec 2016


Conference2016 IEEE International Conference on Big Data
LandUnited States
ByWashington, DC

    Research areas

  • Television viewer behaviour, Skavlan talk show, Big social data, Facebook, Big data analytics, Text classification, Social set analysis

ID: 45692331