Beyond the Voice of the Customer : Ethnographic Market Research
Publication: Research - peer-review › Journal article
Publication information
| Original language | English |
|---|---|
| Journal | Research Technology Management |
| Publication date | 2012 |
| Volume | 55 |
| Journal number | 4 |
| Pages | 45-53 |
| ISSN | 0895-6308 |
| State | Published |
ID: 35614097