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Mogens Bjerre

  1. 2017
  2. Published
  3. Published
  4. 2016
  5. Published

    Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens / Brand Management : Research, Theory and Practice.

    2. ed. Abingdon : Routledge, 2016. 307 p.

    Publication: Research - peer-reviewBook

  6. 2015
  7. Published

    Bjerre, Mogens; Ulrich, Torben / Performance Management : Styring af den organiske vækst.

    Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A-S, 2015.

    Publication: CommunicationBook chapter

  8. Published

    Bjerre, Mogens; Ulrich, Torben / Salgscenteret som modpart til kundens købscenter.

    Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A-S, 2015.

    Publication: CommunicationBook chapter

  9. Published

    Bjerre, Mogens; Østergaard Jacobsen, Per / Det gode kundeliv : Dets muligheder & udfordringer.

    Frederiksberg : crmcbs.dk, 2015. 37 p.

    Publication: CommunicationReport

  10. Published

    Bjerre, Mogens; Østergaard Jacobsen, Per; Schrøder, Morten / Det gode kundeliv : Dets muligheder & udfordringer.

    København : Wilke A/S, 2015. 22 p.

    Publication: CommunicationBook

  11. Published

    Østergaard Jacobsen, Per; Bjerre, Mogens / Halter vores konklusioner?

    In: Dansk Handelsblad, Vol. 106, No. 16, 17.04.2015, p. 21.

    Publication: CommunicationComment/debate

  12. Published

    Duus, Henrik Johannsen; Bjerre, Mogens / Qualitative Value Profiling.

    Frederiksberg : Department of Marketing. CBS, 2015.

    Publication: ResearchWorking paper

  13. Published

    Haurum, Helle; Beckmann, Suzanne C.; von Wallpach, Sylvia; Bjerre, Mogens / Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services.

    2015. Paper presented at French-Austrian-German Workshop on Consumer Behaviour, Bayreuth, Germany.

    Publication: Research - peer-reviewPaper

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